Shrug Capital

Shrug is a hands-on early-stage fund that combines relentless hustle, cultural intuition, and growth-marketing savvy to turn promising consumer products into cultural moments. Led by Niv and Moshe, they leverage an unrivaled network across tech, media, and entertainment to give founders introductions, storytelling, and momentum that often lead to oversubscribed rounds.

Invests In

Pre-Seed

Seed

Series A

Avg Check sIZE

$100K - $3M

Fund Size

Location

San Francisco, CA

Leads Rounds?

What they Invest In

Notable Investments

Press

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Q&A

What's common Advice that Founders receive that is flat out wrong?

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip"

Larsen Jensen

GP, Harpoon Ventures

What's common Advice that Founders receive that is flat out wrong?

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip"

Larsen Jensen

GP, Harpoon Ventures

What's common Advice that Founders receive that is flat out wrong?

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip"

Larsen Jensen

GP, Harpoon Ventures

What's common Advice that Founders receive that is flat out wrong?

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip"

Larsen Jensen

GP, Harpoon Ventures

Shrug Capital

Invests In

Pre-Seed

Seed

Series A

aVG. cHECK sIZE

$100K - $3M

lEADS ROUNDS?

lOCATION

San Francisco, CA

Notable Investments